It sounds a little cliche, but every day is different, and depends on what clients I’m working with. I split up client work and non-client work into different days, but every day follows the same general formula: I start off the day with emails and any admin work, and then jump into an in-depth project for the day. After lunch, I jump to another project that doesn’t require quite as much of an in-depth focus – mornings are my real “get work done” time. I usually schedule any meetings or calls for the afternoon. One of the best parts about owning a business is being able to structure your days around what you know will be the most productive for you.
In a given week, I spend three of five days working on client projects. This can include fielding requests from clients, creating proposals and quotes for new projects, doing research, having meetings and calls for clients, running workshops, writing brand strategy documents, and creating design work for those clients.
For the other two days of the week, I work on marketing my business and running coaching programs for business owners. Marketing involves writing newsletters, blogs, and social media, and working on any new workbooks or courses that I have been mapping out.
I like splitting my time up into client and non-client days, so that I’m able to stay fully immersed in the tasks at hand. These days of the week tend to shift every few months, but I currently work on non-client work on Mondays and Wednesdays, and client work on Tuesdays, Thursdays and Fridays.
What advice would you give someone considering this career?
Owning your own business can be a struggle because you really have to constantly put in the work – no one else is able to do it for you. My advice is to accept the trial and error; celebrate every success, and think about what you can do better next time when a failure occurs. Entrepreneurship is something you really need to jump into – there’s not a lot of classes you can take to prepare for it.
What is a book or movie that has inspired you?
Essentialism by Greg McKeown is a huge inspiration for me, in life and in business. The ethos of the book is to spend your energy and time focusing on what is important to you, as opposed to pleasing other people. This has been a big lesson in my entrepreneurship journey – at the end of the day, you can’t please everyone – you should instead focus on doing what matters for yourself and your business.
I have a quote from this book hanging on my wall, and it’s the first thing I look at every day: “When we don’t purposefully and deliberately choose where we focus our energies and time, other people will choose for us, and before long we’ll have lost sight of everything meaningful and important.”
In the world of entrepreneurship, it is easy to get pulled in multiple directions, and having a clear strategy for your business and how you want to operate it can be very important, so you can always return to it and gut check if it’s in line with what you want to do.
Do you (or your company) offer internships or job shadow opportunities to high school students? If so, how would a student go about applying for one of those?
We offer an internship for college students in content writing, and would be happy to offer a job shadowing experience for any high schooler! They can send an email to firstname.lastname@example.org and we will keep them updated when opportunities open.