A day in the life of PR consists a lot of phone calls and emails. Majority of my job is campaign/initiative logistics, media pitching and follow ups. A daily skill set includes a keen understanding for intellectual logistics. The other half of my day consists of putting out small internal fires and handling public grievances. Lots of planning, forward thinking and intellectual calculations.
What advice would you give someone considering this career?
It is a great sacrifice to work in any behind the scenes profession. PR requires so much of your devoted time and sometimes life. Make sure it’s what you truly want to do. And if it is, don’t lose sight of yourself or your own dreams and goals.
What is a book or movie that has inspired you?
Movie: I love the Devil Wear’s Prada. It’s a great depiction of behind the scenes professionals that work in demanding industries. Book: Live 10: Jumpstart the best version of your life–because it inspired me to find my purpose in life.
Do you (or your company) offer internships or job shadow opportunities to high school students? If so, how would a student go about applying for one of those?
Yes we do! I love helping young women to discover their talents. Email PR@StunningEmpires.com with a letter of interest and mention “Nerdy Girl Success”.
Arnaecia Alridge is a businesswoman & founder of Stunning Empires, a luxury firm, that manages communications & marketing for multi-million dollar brands, public figures and celebrities in entertainment. Her strategies have garnered global publicity and millions of dollars in partnerships & opportunities.