Retail Merchandising & Brand Strategy
Cristina has been working in the retail industry for 20+ years, getting her start in buying for fashion brands such as The Limited, Aeropostale, and Ralph Lauren. Most recently, for the last seven years, she has been diving into the sports licensing world bringing product strategies to life across multiple leagues.
Cristina has been fortunate to partner with teams such as the Chicago Blackhawks, Chicago Bulls, and the Las Vegas Raiders on assortment, marketing, and brand initiatives that drive profitability and increase market share. Building an authentic connection with the consumer through all aspects of retail is the goal – no matter the sector, channel, or platform. It’s fast-paced, ever-evolving, collaborative, and rewarding. Cristina says “I am nothing but grateful to be part of an industry I adore, while advocating and supporting the incredible talent within it.”
Alma Mater: Fashion Institute of Technology
Degrees: Fashion Merchandising Management BS Degree
Hobbies: My family / beautiful kiddos are number one. I am currently in my “sports mom era” and loving every moment of it. In terms of hobbies – I enjoy traveling to beach destinations, listening to podcasts, and dancing. I taught tap, jazz, and ballet for 8 years during high school and college. It’s the one thing that has sticked with me my whole life and will forever bring me joy. My current location is Las Vegas, Nevada.
Best way to get started in fashion or sports? What are the various roles within retail? Anything you like!
Things I Can Help With
- Resume writing
- LinkedIn profile review
- Completing job applications
- Styling Advice (how to dress for an interview, work, etc)
- Interview prep (college, internship or work)
If you’d like to set up a virtual chat with Cristina, please complete the form below.